No marketer would ever use home-brand packaging to sell a premium product. The cost of the potential losses in sales revenue alone would be obvious, and yet on a daily basis, highly qualified professionals sacrifice potential income through poor resume packaging.
It’s not the design or resume template that is at fault, but peoples’ tendency when using templates to lose sight of the fact that the resume is actually a marketing document. To sell a product, marketers realise they must know their customer. They invest time and effort in developing branding and copy content that will appeal and inspire action by the customer to buy. This is just as true for applicants. Just as every product has its unique selling points, so do individuals, and time must be invested in designing a resume that will truly reflect your relevant selling points and will operate as a catalyst to mobilize employers to make contact.
Fancy templates on their own won’t do this. Pretty may catch the employer’s eye but what then? A good resume will do that and a lot more. It will capture their interest, immediately showcasing the amazing skills and benefits you can offer their company. It will funnel them down through your resume on a journey packed with achievement and genuine contributions to your past employers. It will paint the picture of a consummate professional, who has faced commercial challenges and soared… and yes they will be caught, hook, line and sinker… motivated and intrigued to talk with you to see if you would be able to offer the same contributions to their company.
- Who will be reading your resume. Put yourself in their shoes. What do they want? What skills and experience do you offer? Why would they want to ring you?
- Evaluate the template design. Does it reflect the image you want to put forward? Will you stand out from the pile of resumes, professional and distinctive or just blend in?
- Assess your writing and personal marketing skills.Do you have the skills to really showcase your achievements? Would you be better investing in your future through the skills of a professional resume writer?
When you know this, then you can start the resume process because I guarantee if your resume is plonked into a template with no thought given to the content – it will more likely than not be just you reading it! On the other hand, take the time to consider the employer in your resume, your branding and resume image and you are one step closer to that ringing phone and job offer!